AT&T: March Madness Halftime Integration
As an official March Madness sponsor, we created a contextual campaign to introduce AT&Tâs new Guarantee, proving that sometimes, the best ad isn't an ad at all. We launched "Guarantee Guys," a 16-episode content series airing during every March Madness halftime. Starring former NBA player Blake Griffin and his actual best friend, comedian Joe Mande, the series was first teased on social media, building organic buzz as a real podcast. We then launched the full campaign to over 10 million viewers during the tournament with contextual placements, from locker room speeches to jaw-dropping upsets.If you want to skip to the point, feel free to watch the case study. If you want to enjoy the campaign, the TV integration spots and social posts are below. They are hilarious, do enjoy.
And then landed with our climactic film fourth quarter.
From there the internet did it's thing with the #SandwichTacoDebate
And, for the record, it is absolutely, unequivocally a sandwich.